TAKUMI TRENDS LETTER #1 📈
Welcome to the FIRST edition of the new TAKUMI insights subscription 📊.
If you’re looking for the inside scoop on influencer marketing 📱, creator culture🤳, and Gen Z insights 📈, then look no further. TAKUMI’s insights team is curating the most impactful industry news and developments right here 👇.
Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators | Tech Times📱
"Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators - anyone who uses Twitter for work - to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months."
TAKEAWAY 🔥: Twitter is doubling down on its KOLs (Key Opinion Leaders), a smart move as they look to take share from Clubhouse via Spaces.
‘‘Creators will also be able to monetize their Rooms 💰, via Facebook's Stars donation system, while it's also working on additional monetization models, "like the ability to charge for access to a Live Audio Room through a single purchase or a subscription".
TAKEAWAY 🔥: Audio is booming and creators are in the process of assessing their audio-monetization strategy. It’s a great time to think about podcasts in general and how Rooms, Spaces, and Clubhouse can add depth to LIVE experiences 🎧.
YouTube Provides New Overview of How its Video Recommendation Systems Work | Social Media Today 🎥
“YouTube has published a handy new overview of how its recommendation system works, in order to help creators build an audience on the platform, and reach more viewers with their clips.”
TAKEAWAY 🔥: YouTube has been under fire from the next generation of creators, who see TikTok as an easier space to break into.
Snap's revenue jumps 66% as user base hits 280M | Marketing Dive 📈
“Several brands launched notable campaigns on Snapchat during the quarter as the pandemic limited and changed consumer behaviors. Gucci sponsored the first augmented reality (AR) lens with LiDAR technology to promote The North Face x Gucci collection. American Eagle's AR lens showed different styles of jeans for direct purchase, while fitness company Sweat's lens tracked body movements to recommend improvements to exercise routines.”
TAKEAWAY 🔥: Snap is poised for a comeback on the back of its positioning as a camera company 📸. Their vision has been one step ahead of their users so far with a lot of hype but limited expansion – the next 18 months are key as AR becomes mainstream.
Instagram to introduce ads on Reels | Report 📲
“Instagram has also started showing ads in the format of the reels. The picture-sharing platform will be showing advertisements within 'Reels' feature. The organization has started testing advertisements in the feature in select nations like India, Brazil, Germany, and Australia, showing them in the middle of regular content posted by users”
TAKEAWAY 🔥: Here we go again! Reels ads will saturate the format and reduce organic content performance but offer advertisers a creative format unlike any other 💭.
4 Ways to Amplify Your Customer Experience on Instagram in 2021 | Infographic
‘‘eCommerce brands are using Instagram to reach new customers, grow their audience, and engage with existing customers. In fact, did you know that over 2 million businesses connect with people on Instagram, and that, in a recent survey by Facebook, 81% of respondents said that Instagram helps them research products and services 🤔?’’
TAKEAWAY 🔥: Social media evolves so quickly, and both Facebook and Instagram roll out updates at a rapid-fire rate. Keeping up with these changes is an important part of staying ahead of the competition and being able to meaningfully connect with your target audience.
We are excited to announce the official launch of our podcast, TAKUMI #UNFILTERED! It’s truly an exciting time to be in the business of influencer marketing. After 2020 forced the world to confront realities and vulnerabilities while turning consumer behavior on its head, influencers have found themselves playing a bigger role than ever as mainstream pillars of society.
TAKEAWAY 🔥: Creators are the people driving culture, setting the agenda and creating virality that brands struggle to achieve alone. Through this podcast, we hope to support CMOs, marketers and creators as they navigate issues unique to today 🎧.
