TAKUMI TRENDS LETTER #10 📈
Welcome to the TAKUMI insights subscription 📊.
If you’re looking for the inside scoop on influencer marketing 📱, creator culture🤳, and Gen Z insights 📈, then look no further. TAKUMI’s insights team is curating the most impactful industry news and developments right here 👇.
TikTok marketers can now directly sponsor trending creator posts | Ad Age 📰
“As we see repeated platform innovation supporting creators via affiliate links, swipe ups, and branded content, it’s important to note that adopting these into official brand pages will significantly increase organic engagement.”
TAKEAWAY 🔥: Our CMO, Kristy Engels, highlights that brands need to adopt platform innovation that supports creators, such as affiliate links, swipe ups, and branded content in order to boost organic engagement 📈. According to our 2020 Whitepaper, '32% of consumers find influencer content more relatable than brands’ own advertising'. Spark Ads will allow brands to jump on high-performing TikTok content and creator talent, by requesting to sponsor existing creators' posts. Brands can sponsor posts through Ads Manager and submitting authorization approval from the creator. Brands will have limited control over Spark Ads, as the original content, display name and text cannot be changed ⚠️.
Facebook to pay content creators $1 Billion | Backstage 📲
"The new payment program will reward creators for making original video content on Facebook or Instagram that is high on user engagement.”
TAKEAWAY 🔥: Paying content creators is becoming the go-to strategy for social platforms, and now Facebook is getting in on the action. $1 billion will be paid to people who create original video content and will include bonus programs and seed funding 💵. Bonus programs will pay eligible creators for hitting milestones when using Facebook's creative and monetization tools. It will initially launch for U.S. creators on Instagram with the Reels Summer Bonus. This investment is a further development in ensuring sustainable and long-term success for creators on social platforms 🙌.
TikTok partners with Vimeo to help small business make content | Ad Age 👀
"The new integration makes Vimeo the first video software company in TikTok’s Marketing Partner Program, and will be available to Vimeo’s 200 million global users.”
TAKEAWAY 🔥: Finding it time consuming, complicated and expensive creating TikTok videos? TikTok is partnering with video software company, Vimeo to help businesses create content for the app. The integration will connect Vimeo's video-creation tools with TikTok Ads Manager, enabling users to create professional quality content. Using TikTok custom templates, users will be able to add their own branding and assets, or pull from Vimeo’s stock library of videos, photos, and commercially licensed music📱. The app is promoting ease of use and allows brands to create affordable, high-quality and high-volume content for TikTok.
Triller pivots to long-form videos, shoppable livestreams with brand partners | Marketing Dive 📲
"You see the product essentially promoted and demonstrated by personalities that consumers know and listen to, and then there's a buy-it experience that goes directly from that into a shopping cart."
TAKEAWAY 🔥: Looking to to boost buzz and drive direct sales? Triller, the app that has refocused on more immersive, long-form content, could be the answer. To help differentiate itself from rival, TikTok, the app has ramped up long-form video creation, pairing influencers with brands. This includes prerecorded and live shows starring social influencers, artists and celebrities where creators can highlight key attributes of a brand's products and personalize the messaging for their followers 🎥. This month, Triller added a click-to-purchase feature to livestreams. The integration with e-commerce sites allows Triller to help brands detect cart abandonment, assess value proposition and re-engage consumers 📊.
🎧 We are excited to release the fourth episode of TAKUMI #Unfiltered! Tune in for an unfiltered look at the marketing industry, as we chat with CMOs, marketers and creators to navigate the ups and downs of these exciting, yet tumultuous times.
TAKEAWAY 🔥: We are back with another incredible guest, John Zweig, Global Chief Exec at Neuro-Insight! John sits down with Mary Keane-Dawson, our Group CEO and #Unfiltered podcast host, to chat AI and analytics, marketing and the unconscious mind, and his impressive career to date. This is not one to miss ▶️.
