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If you’re looking for the inside scoop on influencer marketing 📱, creator culture🤳, and Gen Z insights 📈, then look no further. TAKUMI’s insights team is curating the most impactful industry news and developments right here 👇.
Swiping Up for Links in Instagram Stories to Go Away Aug. 30 | Tech Crunch 📱
"Like polls, questions and location stickers, the Link Sticker lets creators toggle between different styles, resize the sticker, and then place it anywhere on the Story for maximum engagement."
TAKEAWAY 🔥: Instagram is ditching the Swipe Up link in an effort to improve Stories interaction. 👋 They will be replaced by a new Link Sticker feature which is an addition to the poll, music and donation stickers currently available. Instagram claims a range of benefits to using stickers instead of swipe ups, including a streamlined stories creation experience, added creative control and further engagement. By the end of the month, creators and businesses who have reached the threshold follower count or are verified will no longer have access to the Swipe Up option. Link stickers will allow for more prominent placement of links and will drive action on your profile’s Stories. ⬆️
TikTok Partners with Shopify for In-app Shopping | Ad Age 📰
“TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase.”
TAKEAWAY 🔥: With the rise of e-commerce and social media, social platforms are trying to make their platforms shopping destinations.📍 TikTok is partnering with Shopify to allow users to purchase products directly from the app. Shopify merchants will soon be able to add a shopping tab to their TikTok profile that links straight to their online store for checkout. 🛍️ TikTok Shopping is being piloted in the U.K. and U.S. and will expand to more regions in the near future. If you’re a Shopify merchant and have a TikTok For Business Account, this could really help boost product discovery and sales!
Instagram’s Improved Search could Help Close the Gap with TikTok | The Verge 💻
"Mosseri says the company is also expanding the number of terms that will pull up results, starting with English and then building out from there”.
TAKEAWAY 🔥: Could Instagram's improved search keep you scrolling through the app? Head of Instagram, Adam Mosseri announced plans to tweak the search feature on Instagram by giving more visual results. 👀 Searches will more prominently display photos and videos, as well as associated hashtags and accounts. Search results will be informed by your text in search, your activity and popularity of information. 🔝 This could potentially be a way for brands to more frequently appear in relevant searches.
Spotify will let all US-based Anchor Podcasters Sell Subscriptions | The Verge 📲
"International users will be able to sell subscriptions in the future, Spotify says, and they’ll be able to access paywalled content starting on September 15th."
TAKEAWAY 🔥: Spotify has announced U.S. based podcasters will have access to its podcast creation and distribution platform, Anchor.🎙️There, users can sell subscriptions for exclusive content that will be available in the Spotify app and private RSS feed. Along with this expansion, Spotify is increasing pricing options, allowing creators to choose a suitable price point for their audience. 💳 Podcasters will also be able to download the email addresses of paying subscribers, enabling more direct contact with audiences.
🎧 We are back with our fifth episode of TAKUMI #Unfiltered! 🔥 Tune in for an unfiltered look at the marketing industry, as we chat with CMOs, marketers and creators to navigate the ups and downs of these exciting, yet tumultuous times.
Our latest guest is the incredible Pollyanna Ward, Head of Paid Social at Social Chain. Pollyanna sits down with our Group CEO and podcast host, Mary Keane-Dawson to share her unique journey into the marketing world and offer valuable advice to graduates, marketers, brands. 🔊 We know that everyone consumes media in different ways and we want to make sure that our podcast can be enjoyed by as many people as possible. 💫 So, check out our transcribed version of the conversation.📑
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