TAKUMI TRENDS LETTER #16 📈
Insights from the creator-sphere 🌎
Welcome to the TAKUMI insights subscription 📊.
If you’re looking for the inside scoop on influencer marketing 📱, creator culture🤳, and Gen Z insights 📈, then look no further. TAKUMI’s insights team is curating the most impactful industry news and developments right here 👇.
“Starting this month, Promote is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, you can turn any organic TikTok video into an ad, directly within the app. You can start reaching new audiences, build a following, and drive traffic to your business website.”
TAKEAWAY 🔥: After months of testing, TikTok has announced the roll out of its advertising tool, Promote. Business users will now be able to promote their own TikTok clips via the Creator Tools menu or Business suite. The feature will enable users to choose a campaign objective (more views, followers or website visits) and set a budget and duration for the promotion. ✔️ The ads can be targeted using the ‘Automatic’ feature that uses TikTok’s algorithm to target users or the ‘Custom’ option where business users can define the target audience (gender, age, interests) themselves. These clips will appear in users’ For You pages with the label ‘Promoted’. 🏷️ TikTok’s Promote tools could be an effective way to quickly amplify top-performing organic content and boost your brand awareness. 🆙
"Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise, Liz Li, senior director of product at LinkedIn, said in a blog post."
TAKEAWAY 🔥: Say goodbye to LinkedIn Stories as the platform shut downs the feature by the end of September. 👋 The short-lived experiment proved to be unpopular on the professional social media platform. LinkedIn is telling brands who had planned ad campaigns to display in between Stories, and that had planned paid promotions on their own Stories to adjust their campaigns. The platform has announced it will continue to develop its video tools format into a richer and more conversational experience. 💬
"These are some key discovery clues, and the additional exposure potential of Idea Pins is definitely worth considering when formulating the best path for your pin approach."
TAKEAWAY 🔥: Looking for new ways to maximise your Pinterest strategy? Well Pinterest has launched a Series of content with expert insights from experienced pin creators and internal staff on how to get the most out of the platform. ✅ The platform reveals key tips for connecting with users, including creating fresh content every week, utilising trends to inform your strategy, adding text overlay and topic tags to pins and filling in all board details using clear, descriptive language. With 454 million active users and eCommerce on the rise, now is the time to make use of these insights posts and incorporate them into your own Pin strategy.
"With Christmas now only 117 days away, Facebook has provided some new tips for those using Facebook and Instagram Shops as to how they can add festive flair to their Shop displays, along with some key trend notes and usage pointers that can further optimize your product listings in its apps."
TAKEAWAY 🔥: With Christmas creeping up, social platforms are rolling out tips to help brands use the platforms to their best effect.🎄 Facebook is providing advice to businesses that use Facebook and Instagram Shops. Firstly, Facebook has provided Holiday Shop tips to maximise in-app product listings, including ensuring your catalogue data is up to date, adding shopping tags to posts and creating custom, holiday-themes Collections. Facebook also announced that it’s rolling out a new ‘Preferred Shop’ label, identifying shops that offer consistent positive shopping experiences. 🆕 New tools providing businesses with added ways to classify themselves as Black-owned in their shops are being introduced also. It’s the perfect time to start considering your brand’s Facebook and Instagram Shop options. 🛍️
“Office Hours is part of LinkedIn’s efforts to attract both social media creators who are using LinkedIn to grow their individual businesses, as well as industry professionals looking to become creators themselves.”
TAKEAWAY 🔥: LinkedIn is turning their attention to live events to establish its position in the creator economy. ▶️ The new feature allows LinkedIn Learning instructors to host live “Office Hour” events. These events will be free to all LinkedIn users, and will cover a broad range of subjects and Q&A sessions. Instructors are paid royalties based on the number of viewers or users of content. Participating in “Office Hours” is an opportunity for creators to increase their presence, drive engagement and build a community on the platform. 📈
Stay updated with the latest industry trends and insights by following us on LinkedIn 🔥